Why we are obsessed with how fast your storefront loads
Your buyer is on a phone, on cellular, halfway out the door. A few hundred milliseconds is the difference between a sale and a bounce. Here is how we chase them.
The most expensive thing a storefront can do is make someone wait. Your buyer arrived from a story, on a phone, on a patchy connection, with about as much patience as a closing lift door. Speed is not a nice-to-have for them. It is whether the sale happens at all.
Render on the server
Every storefront is rendered on the server and sent as ready-to-read HTML, so the first thing your buyer sees is your products — not a spinner waiting for a script to wake up.
Ship less to the phone
We are ruthless about how much code and how many images reach the device. Pictures are sized for the screen that asked for them; nothing loads that the page does not need yet.
Measure the worst case, not the average
Averages lie. We tune for the slow phone on the bad connection, because that buyer is real and they are trying to give you money. Make it fast for them and it is instant for everyone else.
Turn your feed into a shop
Put these ideas to work. Connect your Instagram and open your store in minutes.
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