Relay Threadwear

Relay had outgrown its first store builder — a generic template that loaded slowly and looked nothing like the label's bold, high-contrast feed. On mobile, where most of their buyers were, the checkout simply lost people.

A storefront that matched the brand

Chanis rebuilt the look from their own posts: the type, the colours, the rhythm. Pages that used to crawl now load instantly. The team imports a new drop straight from the posts announcing it, so the shop is restocked in the time it takes to publish a caption.

The result

Checkout drop-off fell by nearly half, and the share of sales completing on mobile climbed to 83%. Same product, same audience — a store that finally got out of the way.