The store builder that reads your Instagram

Four different products get called this, and they do not do the same job. It is worth 30 seconds to work out which one you are looking for, because the wrong one wastes a weekend.

• Feed widgets embed your Instagram grid onto a website you already have. They display posts. They do not take an order. Most of the "Instagram" apps in the Shopify App Store are this.
• Link-in-bio pages give you one page of buttons. They route a click. The order still happens somewhere else — usually in your DMs.
• Full ecommerce platforms give you everything, and assume you arrive with a product catalogue, photography and a plan. The setup is the product.
• Instagram store builders — this category — start from the account. Your posts are the catalogue. That is the only one of the four where the thing you already have is the input.

If you have been selling by replying to "how much?" in your DMs for a year, you already have the input. You have written the descriptions, taken the photos and answered the questions. It is just not in a form anyone can buy from at 11pm.

Four mechanisms, stated plainly, because "AI-powered" tells you nothing about what actually happens to your account.

• Your feed becomes the catalogue. We read your posts and turn the ones that look like products into draft products — photo, title, description. Where a caption states a price, we use it. Where only the photo states one, we read the photo and hold that price as a draft for you to confirm rather than publishing a number we guessed.
• Your branding comes from your own photos. Colours and type are derived from the images you already post, so the shop looks like the account it came from instead of like a template with your logo dropped in.
• A real cart and a real checkout. Not a contact form. A buyer picks a size and a colour, adds two things, sees a total, enters an address, and you get an order that is complete the first time.
• Mobile first, because your buyers are. They are coming from a phone, one tap out of a story.

Nothing is published until you say so. The import produces drafts.

• Your own address at yourname.chanis.app, or your own domain on Pro.
• Up to 6 live products on Free. Unlimited on Pro.
• Product variants — size × colour, priced individually or inheriting the base price.
• A checkout you configure: turn the built-in fields on or off, mark them required, reorder them, and add your own questions.
• Cash on delivery and your own offline payment method (bank transfer, a wallet QR you upload) as first-class options, because that is how most of our sellers are paid.
• Card payments through your own Stripe account if you connect one. The money settles to you; it never passes through us.
• An order email to you and a receipt to your customer, the moment an order lands.
• A shareable link and a QR code for your bio, your stories and your packaging.

Free is a real plan, not a trial. Six live products, one storefront, no card required, no expiry.

Pro is $25 a month: unlimited products, more than one storefront, your own domain, and the Chanis badge removed from your footer.

Neither plan takes a percentage of a sale. There is no per-order fee and no marketplace commission — the subscription is the entire business model, which is also why we would rather tell you below who should not pay it.